Copy: New soft spreadable butter.
This print piece is so simple, but it also clearly and cleverly explains the product benefit. I've seen "cut-out" ideas before, but this one ties it back to the product benefit better than any I've seen. I like it. Done by PROLAM Y&R, Santiago
Colun Butter
Written by Littlejohn on Thursday, June 22, 2006
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9 comments:
What are you supposed to use then, your hands?
it's supposed to cut it off from the page.. it's more soft.. you can spread it with paper...
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